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What Do Students in the Bachelor of Science in Marketing Program Learn?

The Bachelor’s in Marketing program introduces knowledge and skills associated with marketing, sustainable business practices, research, communication, international business, economics, accounting, finance, management, business law, ethics, and technology.

When you major in Marketing, you’ll become knowledgeable at persuading people to become customers, subscribers, or members. You’ll use data analytics, creativity, psychology, and people skills to get their attention and influence their decisions. While you’re learning about marketing products and services, you’ll also be learning to market yourself — to land the job, management training program, or graduate degree in business that you want.

 

 

What Makes our Marketing Programs Different?

At the undergraduate level, Franklin 51¸£ÀûÉç offers a distinct path to a Bachelor of Science (BS) degree in Marketing through:

• Our on-campus BS program for first-time college students
• Accelerated business programs that let you complete an on-campus BS in just three years or combine a BS and a Master of Business Administration (MBA) degree in four years.

We also offer Minors in Advertising and Public Relations for on-campus undergraduates.

At the graduate level, consider: 

• Master of Business Administration (MBA) with a concentration in Marketing, offered 100% online. 

Whichever program you choose, you’ll learn from expert faculty, network with accomplished alumni, and get the mix of knowledge, skills, and connections you’re looking for.

 

Who Should Study Marketing?

Studying Marketing might be right for you if:

• You’re interested in business (see our Business page for info about other undergraduate business majors)
• You are creative and innovative
• You are excited about how to grow a business
• You are interested in trends that affect the marketplace
• You want to learn how to market products in a digital age
• You’ve got strong communication and people skills
• You understand or seek a greater understanding of consumer psychology and persuasion

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Master of Business AdministratioN (MBA)
Marketing tRACK

 

The MBA in Marketing track is designed for individuals who wish to advance their knowledge of Marketing and to take leadership roles in marketing, sales, and product/service management functions within a broad range of organizations.

This degree consists of 10 courses and awards 30 credits.

 

Graduate Certificates

Graduate Certificates programs are designed for working professionals. Through the completion of five graduate courses, students will develop the necessary skills and knowledge to lead and advance organizations. 

The graduate certificate consists of 5 courses and awards a total of 15 credits. Certificates can be completed in as little as 6 months. Average time to completion is 7 - 8 months.

This online course of study can advance professional development, even if you are not currently seeking to complete a graduate degree program. If you choose to pursue the Master of Business Administration at a later date, all certificate-level coursework will be credited towards completion of that degree.